Raising the Standard of Events

Culture . Sports . Corporate . Experiences

Elevating Every

Experience

Elevating Every Experience

SIMAK was established to be Saudi Arabia’s leading group in event development and management, backed by over 15 years of experience delivering complete, end-to-end solutions in the Entertainment sector, covering planning, organization, execution, and production. The group has expanded strategically through the acquisition of "Antarah" and "Outlier", specialized in cultural and sports events, and the launch of the new brand "Papiona", focused on corporate and B2B experiences.

The name “SIMAK” in Arabic signifies elevation and excellence, reflecting our vision to raise the standards of the events industry to new heights.

Our Mission

To create an advanced business environment that redefines work and leisure within Saudi society.

Our Vision

To elevate the concept of urban development and real estate, ensuring the sustainability of modern and contemporary communities.

Our Core Values

Partnership

Our value of partnership opens new opportunities for businesses and encourages knowledge sharing, enhancing innovation and service quality. We strive to build trust through strong relationships, facilitating transactions and fostering stability. Together, we unify efforts to achieve shared goals, ensuring growth and sustainability.

Harmony

Harmony is a fundamental core value, crucial for the success and advancement of any endeavor. At Antarah, harmony is evident in the relationships among team members, across departments, and between the company and its clients, directly contributing to our success, sustainability, and leadership in the business world.

Art

Art, as a universal language of communication and interaction among people and cultures, is at the core of our values. Our commitment to art is reflected in all our projects, enriching experiences and strengthening social bonds.

Reliability

Reliability is a cornerstone of our company’s values, representing our dedication to delivering high-quality products and services. Our reliability is evident in consistently positive client experiences, fostering loyalty and encouraging ongoing partnerships with us.

Simplicity

Simplicity at Antarah means providing clear and straightforward solutions. It enhances efficiency, reduces complexity, and encourages open expression
of ideas. In short, simplicity reflects our commitment to clarity and effectiveness, enriching the client experience and contributing to the company’s success.

Our Brands

Where heritage resides, we are there. We honor strength, adore art, and craft from our rich cultural identity. Our illustrious past illuminates our present with the gems of virtue and pride. Like the palm tree, we have roots, origins, and a purpose.

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Outlier Sports focuses on creating unique sporting experiences, from tournaments
to community programs, promoting a culture of fitness and competition.

Coming Soon

Papiona is the group’s B2B innovation, a digital-first event and corporate gifting platform simplifying procurement, contracts, and event execution for companies.

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